Sneak peek at this year's Super Bowl ads

11 of 20

Audi jailbreak

Audi, in its fourth consecutive Super Bowl ad, will use tuxedo-clad jailbirds for a gag on the concept of luxury.

Audi says, "Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury."

The 60-second spot, called "Release the Hounds," follows two well-dressed inmates as they attempt to break out of a luxury prison.

NEXT: Bridgestone Beaver

Last updated February 04 2011: 9:27 AM ET

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