[an error occurred while processing this directive]
14 of 20
BACKNEXT
Mercedes unveiling
Mercedes unveiling
Mercedes Benz USA is advertising in the Super Bowl for the first time this year, to celebrate the 125th anniversary of Karl Benz's patent on what is generally credited as being the first automobile.

"Mercedes Benz pioneered the automobile," said Steve Cannon, vice president of marketing for Mercedes Benz USA. "There's a lot of people out there who think that Ford invented the automobile, but they invented mass production."

Mercedes is rolling out as many as five new models this year, and two of them will be unveiled in the 60-second spot.



NEXT: Doggie digs Doritos
Last updated February 04 2011: 9:27 AM ET
More Galleries
Some Converse copycats cost big bucks A few bargain brands got swept up in Chuck Taylor's net, but others cost a pretty penny. More
Urban infrastructure gets a second life Railroad beds become parks, power plants become aquariums and slaughterhouses are now art centers as an industrial past turns people-centric. More
Boomtown moms From working mothers raising their kids in RVs to stay-at-home moms who spend their days organizing events for the Oil Wives club, meet the moms of North Dakota's oil boom. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.