[an error occurred while processing this directive] [an error occurred while processing this directive]
15 of 20
BACKNEXT
Doggie digs Doritos
Doggie digs Doritos
Pepsi, the maker of Doritos, is again leaving its Super Bowl ads for both the snack chip and the soda in the hands of its fans. The company has invited anybody who's game to create and submit their own ad, and football fans can vote for their favorite at www.crashthesuperbowl.com.

The winners take home $25,000 -- or a whopping $1 million if the spot tops USA Today's Super Bowl Ad Meter, which uses a live panel to rate the evening's ads. One of the most popular picks stars a pug with an unstoppable desire for Doritos.



NEXT: Pepsi Torpedo
Last updated February 04 2011: 9:27 AM ET
More Galleries
9 reasons to be hopeful about women in tech These startups are working to leverage technology to level the playing field for minorities and women in tech. More
10 best states to retire in Forget Florida. Residents of these states are happy, safe, and have good health care -- all for the right price. More
5 celebrity-backed startups Jared Leto, Patrick Dempsey, Nas and Will.i.am have at least one thing in common. They're all startup investors. More

Special Offer