Sneak peek at this year's Super Bowl ads

7 of 20

Baby Away

Home Away, an online purveyor of vacation rentals, has a 30-second Super Bowl spot that pokes of its chief competitors, hotels. In the commercial, Home Away is conducting experiments in transparent hotel rooms to demonstrate how noisy and crowded they are.

When a family is put in a hotel room simulator, they suffer from limited space syndrome and struggle to get comfortable in the cramped quarters, says Home Away. Then, in a humorous chain reaction of events, a crash-test baby -- similar to a crash-test dummy -- is accidentally launched into the air where it ultimately smushes up against the glass hotel room wall before sliding slowly to the floor.

NEXT: VW Bug

Last updated February 04 2011: 9:27 AM ET

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